No named rivals, no rigged categories — just the two things your basket actually contains today: the typical greens powder, and the supermarket multivitamin. Where we're weaker, we say so.
Every batch, third-party lab, certificate published
Occasional, on request
Manufacturer QC only
04Price per serving
£1.43 on subscription
£2.60–£3.20
£0.15–£0.30
05Servings per pack
30 (250g tub)
20–30
30–90 tablets
06Subscription discount
20% off, always
Rare, or first-order only
N/A
07Cancel online in two clicks
Yes — no phone call, no retention script
Often requires email or call
N/A
08Money-back window
60 days · finish the tub
14 days · unopened only
14–30 days · unopened only
09Made in
United Kingdom · ISO 9001 facility
Varies · often not disclosed
Varies · often not disclosed
010Third-party verified
Informed Sport · Vegan Society
Sometimes
Rarely for full multi-vits
WHERE WE'RE HONESTLY WEAKER
Two things we won't pretend about.
01
A supermarket multivitamin is cheaper.
A 30-day multivitamin from a supermarket costs £3–£8. Ours is £43. If the goal is hitting the vitamin C RDA and nothing else, the multivitamin wins on price. Our case is what the multivitamin doesn't do — clinical adaptogen doses, 24bn CFU probiotic, published batch tests — not a like-for-like unit cost.
02
The taste takes about a week.
Grassy up front, faintly sweet, a squeeze of lemon behind it. We didn't drown it in sweetener to hide the greens, which is honest and also inconvenient for days one through seven. Most people stop noticing by day eight. Some people don't — and if you're one of them, the 60-day guarantee is exactly what it says.
DOSE DEEP-DIVE
The three doses most brands get away with under-doing.
Anyone can list an ingredient. The interesting question is how much. Here's how ours sit against the category norm.
01
Ashwagandha (KSM-66)
Ours300mg
The dose used in the trials people actually cite for cortisol markers.
Typical greens80–120mg
Sub-clinical. Adds a name to the label without earning its place.
Supermarket multi0mg
Not an ingredient in a standard multi.
02
Vitamin B12 (methyl form)
Ours2.5µg methylcobalamin
Active form; 100% RDA without relying on gut conversion.
Typical greens0.5–1µg cyano-
Cheaper form, poorer conversion in a subset of adults.
Supermarket multi2.5µg cyano-
RDA met on paper. Form is the cheapest available.
03
Probiotics
Ours24bn CFU · three strains
Acidophilus, B. lactis, L. rhamnosus — at the doses used in bowel-transit trials.
Typical greens1–5bn CFU · single strain
Enough to list on the label. Rarely enough to matter.
Supermarket multi0
Not present.
EVERY BATCH, PUBLISHED
The certificate you'd normally have to ask for.
Independent laboratory testing on every production batch — heavy metals, microbiological, allergen residues, potency of key actives to within ±5% of label. The full certificate is on every tub via QR, and on the product page.
Typical greens · discount tier£39 / 30 servings£1.30Cheaper — but usually a proprietary blend at unknown doses.
Supermarket multivitamin + fibre + probiotic£24 combined£0.80Cheapest on paper. Different job — no adaptogens, no batch tests.
STILL COMPARING?
Try it against your current one. Sixty days, tub finished, money back.
If our tub doesn't feel meaningfully different from the one already in your kitchen, we refund the full amount — shipping included — and you keep the empty tub as a receipt.
